At MCA, we approach every project as a unique canvas. Our HCA Workflow (Hand-crafted, CGI, AI) reflects our commitment to creative adaptability. Rather than following a fixed production pipeline, we draw from three distinct but interconnected disciplines:

• Hand-crafted Art: Traditional drawing, sketching, and manual concept work that ground the project with human touch and emotional nuance.

• CGI (Computer-Generated Imagery): High-end 3D modeling, animation, and environment creation — suitable for both stylized and photorealistic outputs.

• AI-generated Visuals: Innovative image generation using machine learning and generative tools, ideal for concept ideation, speed, and stylistic exploration.

These three methods are not isolated silos — we mix them in custom proportions depending on the style, budget, and timeline required by the client. Some projects begin with AI concepting, evolve into CGI environments, and finalize with hand-drawn detailing. Others may start with analog sketches that transition into full digital pipelines.

This modular, hybrid approach allows us to adapt to evolving creative demands while staying efficient and innovative. Whether you’re an independent filmmaker, a game studio, or a brand, MCA’s HCA Workflow ensures that your visual story is told with the right tools — and the right feeling.